|
 |
|
 |
Questions and Answers about the CauseShopper™ Directory and Listing Service
What is the CauseShopper™ Directory and how do I use it?
The CauseShopper™ Directory is a unique resource to help cause-minded shoppers locate and purchase from businesses that give generously to charity. The result is an entirely new revenue stream for charities that need sources of ongoing donations. It also empowers the average consumer with a new way to support charity, and to realize their unlimited potential to make the world a better place.
A pleasant discovery we have made about this process is that it changes the fundamental nature of many business relationships to one of partnership and good will. Businesses and shoppers connect in a much more meaningful way, as partners in an effort to change the world. The businesses receive new and loyal customers, and shoppers gain access to new and often exceptional products and services from providers who often go above-and-beyond the standards of quality and customer service.
Why did you select the 10%-to-charity minimum?
The definition of “generous” for purposes of the Directory is at least 10%, although we applaud all charitable activities. This is the number we have used in order to create the “partnership” relationship between businesses, shoppers, and charities. We want it to be rewarding for everyone involved, yet still be fairly easy to implement. We think the long-term financial returns for businesses that give at this level more than compensates for the initial gifts. The feedback we have received from business owners has confirmed this. Another benefit is the sense of satisfaction experienced by business owners and staff. For many, operating an efficient and profitable business that provides high-quality products and supports charity becomes their cause.
Where did the idea of the CauseShopper™ Directory come from?
The idea for the CauseShopper™ Directory came from small business owner, John M. Huff. Mr. Huff explored the concept of business and community partnerships for several years, and was particularly fascinated with the idea of using business and entrepreneurial efforts to support charity. After reading several books on the subject including Marc Allen’s “The Ten Percent Solution,” he searched for a list of companies that donate at least ten percent of their profits to charity. He wanted to find examples of other companies that had implemented these ideas, both to learn from them and to support them through regular purchases. When he didn't find the list, CauseShopper™ was born.
Are listings free?
The CauseShopper™ Directory operates as a for profit business like the others listed in the Directory. The cost of operating and maintaining the website, and promoting the Directory for the benefit of everyone involved is time and resource-consuming. Revenues are currently generated through nominal listing fees. See our Listing page for more information.
What are your plans for the future?
We plan to expand the CauseShopper Directory™ in membership and functionality, adding more search capabilities and shopping features. We also plan to expand the resources area to help existing businesses and entrepreneurs who are considering the business-for-charity model.
Can you recommend any books or other resources about the business-for-charity concept?
Yes! Please see our resources page.
What about the other good business practices like sustainable manufacturing, fair trade, and organic foods and products?
We applaud all efforts by business to work in partnership with the community and environment. Our service exists to provide a new option to support charity, but we recognize that good business must also incorporate other practices that respect the health and support the growth of employees, customers, the community and the environment.
Questions? info@causeshopper.com
Phone: 1-888-627-5225
© 2005 The CauseShopper Company All Rights Reserved.
